Video Marketing Statistics: What You Should Know
Are you interested in using video to create exciting content and help grow your business but not sure where to start? You’re not alone. Video marketing is on the rise, with more and more marketers turning to video as a way to engage an audience. And with an online video editor, creating videos for your marketing campaigns is easier than ever.
We’ve all heard that online video marketing is one of the most effective ways to reach your audience; but did you know that this type of marketing can also help your conversions? In fact, according to a study by Adestra, 91% of consumers watch product videos before making a purchase. And with YouTube accounting for 49% of all online video consumption in the United States, it’s easy to see why marketers are investing more and more into this growing area.
Although video marketing can be scary at first if you don’t know how to do it, rest assured that there are plenty of resources available online to help you out.
1) 72% of Marketers are Using Online Video
That’s up from 60% in 2016, and it isn’t showing signs of slowing down. So if you’re not incorporating video into your marketing strategy, it may be time to start. But with so many online video options available, it may be hard to know which one to use.
As one of our resident video marketing statistics shows, YouTube is by far your best bet when choosing an online video platform for your business. It boasts a global reach of 1.5 billion unique users each month; and an average watch time of an incredible 60 minutes per day.
With so many people using YouTube, you’re almost guaranteed to reach your target audience. But with so much competition for attention on this site, ensuring that people will choose to watch your video may be a challenge.
2) YouTube is Now Used by 70% of B2B Executives
According to a report by Sprout Social, 92% of consumers trust recommendations from people they know. In fact, 78% of customers use social media to research products and make buying decisions.
So, it’s worth your time to engage with customers online; especially if you can convince them to follow you on social media.
A great way to make an impression is by uploading entertaining videos on YouTube. One study found that 82% of consumers are more likely to buy from a brand after watching a video about it.
Also, according to HubSpot, 80% of all web traffic will be videos by 2019. So now is an excellent time for businesses to start producing their own videos and getting them in front of potential customers.
3) Customers Are Twice as Likely to Buy From Brands They Follow on Social Media
A recent study found that customers are more likely to buy from brands they follow on social media platforms like Facebook, Twitter, and Instagram. The study also revealed that people are twice as likely to buy from brands that appear in their online video feeds.
So if you’re not currently using video marketing to connect with your customers, it’s time to start. The first step is choosing an online video editor to make sure the process runs smoothly.
How can an online video editor help you with your marketing campaign?
An online video editor is available with a wide range of price points and capabilities. Here are three things to look for when choosing one:
- Ease of use (with or without premium add-ons). It should be easy to learn, even if you’re not very tech-savvy.
- Value (in terms of cost and features). The video editor you choose should offer enough value to make it worth your investment.
- Flexibility (in terms of creating videos and sharing them). It should offer a full suite of features to make it easier for you to create and share your videos.
4) 55% of Consumers are More Likely to Purchase From Mobile-Friendly Sites
In a recent Adobe Digital Index report, 55% of consumers said they were more likely to purchase from mobile-friendly sites. This means that if your site isn’t optimized for mobile devices, you could be missing out on potential customers.
So, create mobile-friendly landing pages for individual products. If someone lands on your homepage, you have less chance of grabbing their attention than if they come to a page devoted entirely to one product.
Final Thoughts
Video has quickly become one of, if not THE most popular form of marketing. According to a 2015 report by Forrester Research, 64% of people watch video content online on a monthly basis.
Whether it’s Facebook, Twitter, or Instagram – all social media sites have incorporated video into their platform – and for good reason. Users love these short clips as they allow them to digest key information quickly and easily. So, create your content with the help of an online video editor and become a flourishing statistic in the video marketing world!
